Emily Johnson
Wed, Sep 6, 2023 3:40 PM

9mobile Urges University of Ilorin Students to Build Personal Brands for Business and Career Growth

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9mobile Urges University of Ilorin Students to Build Personal Brands for Business and Career Growth
9mobile, the Nigerian telecom giant, recently held a networking and business mentorship program at the University of Ilorin, where they emphasized the importance of building personal brands for future business and career growth. Students were given insights on personal branding, target audience identification, brand consistency, and the need to network and build relationships. The event also featured sessions on leveraging digital tools and expanding side hustles. Read on to learn more about the key takeaways from the event.

Lagos - 9mobile, Nigeria's Youth Centric telecommunications brand, has emphasized the need for students at the University of Ilorin to build personal brands for their business and career growth.

During "The Hack," a networking and business mentorship program organized by 9mobile, students received valuable insights on personal branding and its pivotal role in positioning themselves effectively.

The event, held at the University's Multi-Purpose Hall, commenced with a session on "Building A Personal Brand" facilitated by 9mobile Brand Ambassador and reality TV Star Beauty Tukura. Tukura guided the students on the elements of personal branding and its significance.

Visual identity, including elements such as logos, colors, and fonts, was emphasized as the fundamental building block of personal branding. Tukura stressed the importance of maintaining an online presence through a website and social media platforms. Additionally, she highlighted that developing a consistent communication style and tone is crucial.

According to Tukura, understanding the target audience is vital to building a personal brand. She encouraged the students to define their ideal audience, grasp their behavioral patterns, and tailor their message to resonate with them effectively.

Brand consistency also emerged as a key focus area. Tukura explained how using consistent imagery and creative elements across various platforms ensures a cohesive visual identity for the brand. Additionally, maintaining a consistent tone and feel in communications helps reinforce the brand consistently.

Tukura acknowledged the challenges associated with building a personal brand and advised the students to be prepared to network and build relationships with influencers and industry experts. She emphasized the importance of attending events and conferences to enhance their networking opportunities. Handling criticism and feedback to make necessary adjustments and changes was also encouraged.

The mentorship program featured other seasoned professionals who shared their insights. Obehi Ehimhen, Manager of Digital Marketing at 9mobile, conducted an in-depth session on leveraging artificial intelligence (AI) and digital tools to fuel side hustles. He showcased how technological innovations streamline human activities, automate repetitive tasks, and improve marketing for small and medium-sized enterprises.

Oluwasegun Daodu, Manager of 9mobile Enterprise Marketing, discussed expanding side hustles. Daodu outlined the steps for evaluating a business's performance, conducting comprehensive market research, integrating expansion goals into business plans, estimating financial projections, acquiring additional capital, and exploring potential funding options. He also emphasized the importance of operational efficiency, team training, and readiness for the transformative journey ahead.

The program provided an exceptional platform for students to gain valuable insights into personal branding, leveraging digital tools, and expanding their side hustles. The knowledge shared during the event will undoubtedly contribute to their business and career growth in the future.

Source of content: OOO News 2023-09-06 News

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