Lagos, the bustling city of Nigeria, is witnessing a race in the mobile virtual network sector that holds the potential to shape the future of the telecommunications industry not only in Africa but also in emerging economies worldwide. According to Andriy Zhylenko, the CEO of PortaOne, a software company, this Nigerian experiment is a unique opportunity to explore the impact of different technologies in providing advanced and affordable communication services.
Mobile virtual network operators (MVNOs) are known for their early adoption of adaptable and cost-effective technologies. These technologies include cloud computing, software-as-a-service (SaaS), artificial intelligence (AI), and application programming interface (API), enabling seamless communication between different software applications. With a lower cost and reduced risk, MVNOs can test new ideas in the market and drive innovation.
In the traditional telecom industry, businesses relied on closed technologies from major vendors that dictated their operations. However, the new breed of MVNOs launching under the Nigerian licensing framework seeks independent and flexible operational approaches. This shift towards independence and flexibility is expected to drive innovation not only in voice and messaging packages but also in e-commerce, digital loyalty programs, and even electric vehicle charging stations.
The opening of Nigeria's communications market has not only excited mobile service providers but also other businesses that can cater to the needs of MVNOs. Satya Mekala, the Managing Director of Wireless Technology Labs (WTL), emphasized that the new licensing framework would lead to investments aimed at improving connectivity platforms and hardware solutions in remote regions.
While Nigeria takes the lead in this MVNO race, it is important to note that the global MVNO market is expanding rapidly. Satya Mekala predicts that the market will reach a staggering US$123 billion by 2028, more than doubling the estimated size in 2020.
PortaOne's Andriy Zhylenko also notes the growing demand for advice and support in MVNO development. The success of MVNOs depends on their ability to understand and connect with niche markets. Zhylenko highlights the costliness of customer acquisition and the significance of crafting service packages tailored to specific needs.
Looking ahead, new technologies like e-SIM simplify the process of onboarding mobile customers, making it easier for both retail and enterprise sectors. The companies that embrace these technologies and make life easier for their customers and themselves are likely to come out on top.
Zhylenko also anticipates MVNOs integrating into the daily lives of customers to increase reasons for customer retention. By offering additional services like free streaming, micro-loans, and Internet of Things connectivity, customers will find it more difficult to switch providers.
As the Nigerian MVNO market continues to thrive, it serves as a catalyst for innovation and connectivity not only within Nigeria but also as a benchmark for other emerging economies. Nigeria's MVNOs are shaping the future of the telecommunications industry, and their successes will determine the direction and trends for years to come.
Source of content: OOO News 2023-08-11 News
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